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Blake Lively plays Gucci’s golden girl in first ad for the fashion house’s Premiere perfume

Posted on August 02 2012

Blake Lively is golden for Gucci

Gossip Girl alum Blake Lively is channeling old Hollywood glamour in her first ad for Gucci’s “Premiere” perfume. The 30 second spot helmed by “Drive” Director Nicolas Winding Refn sees Lively strutting down the hallway of a gorgeous Los Angeles home in a beautiful, backless gold dress.

Blake Lively for Gucci

Blake Lively struts through the desert in perfume ad for Gucci's Premiere

The ad is slightly reminiscent of Charlize Theron’s spot for Dior but the statuesque blonde holds her own. There are also shots of her walking through the desert in a gorgeous teal number as well as taking “Premiere” for a test drive with a seductive spritz. Tell us what you think of Blake’s ad below. Are you tempted to give the fragrance a try?


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