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Macy’s “Glamorama” brings fashion, fantasy, music and magic to downtown L.A

Posted on October 23 2010

Grammy Award Winning Singer and the event's main performer, Macy Gray stopped by for a "style chat" and described her style as "fabulous hippie".

Macy’s Passport Presents Glamorama took over downtown L.A and brought out VIPs and celebrities for a good cause. Just as in years past, Macy’s was able to continue their commitment to being a leading supporter of AIDS beneficiaries by donating nearly $1million dollars in support of APLA and Project Angel Food. The event was a well thought out combination of fashion, fantasy, music and magic. “So you think you can dance” choreographer Brian Freidman seamlessly wove intricate and elaborate dance routines into the show’s presentation.


Choreographer, Brian Friedman promised variety and delivered with a smooth integration of contemporary, hip-hop, jazz, and modern choreography for the event's dance sets.

Incredible Choreography by Brian Freidman.


Incredible Choreography by Brian Freidman.

Macy Gray exhibited her unique, raspy voice and had the crowd singing along and Singer / Song-Writer Eric Hutchinson was as charming as they come.


Macy Gray rushes through the red carpet to prepare for the show.

Earlier, The red carpet was a bustling scene of both long time supporters of the event, as well as some fresh faces. Amongst the stars were Serena Williams, Brandy, Eric McCormack, LaToya Jackson, Sara Rue, Los Angeles Mayor Antonio Villaraigosa, Glee’s Mark Salling, 90210 star Michael Steger and many more.


Serena Williams came out for the love of fashion and to support a good cause.

Brandy practices her pose before kicking off the new season of Dancing with the Stars.

90210's Michael Steger and his wife.

Sara Rue looking slim and trim.

The event’s main attraction was of course the fashion show. Models stomped the runway, showcasing the latest in tomorrow’s fashions by Tommy Hilfiger, Hugo Boss, Material Girl Collection, Chris March, Calvin Klein, Tracy Reese, Just Cavalli, INC, 2(x)ist, Felina/Jezebel and Marc by Marc Jacobs.


Marc Jacobs' show was all about preppy chic with a bit of an edge.

Stripes, Socks and Oxfords at Marc Jacobs.

Military Jackets and Turbans for Fall at Just Cavalli.

Flower Power for Spring 2011 at Just Cavalli. Models swayed on the runway to the Beatles' "Strawberry Fields Forever".

Lace took Center Stage at Tracy Reese.

Sleek in Black at Calvin Klein.


Madonna & daughter Lola's Material Girl Collection was all about the 80s.

Dancers showcased the Material Girl Collection to a mix of Madonna's songs and a montage of her past videos.

Geek Chic was in at Hugo Boss.

Plaid at Hugo Boss.

Check out more photos and interview snippets from the event below. Wish you were able to see the runway show? We’ve got you covered. Check out the attached video at the end of the article.

Sara Rue stopped by to chat about her evolving style which includes paying closer attention to details and investing in accessories.

Sara also mentioned her excitement for high-waisted skirts this Fall and the use of shocking green which compliments her red hair.

Up next for Sara is a show she's hosting for the CW which will start airing in January and a movie set and filmed in downtown L.A currently titled "Dorfman".

America's Next Top Model Season 14 runner-up Raina Hein who was charged with wearing the Office Max (sponsor of Macy's Glamorama) dress also stopped by to chat about her style, which she admits has gone from super casual to chic.

Model, Raina mentioned that her dream clients include Balenciaga, Michael Kors and Gucci. When it comes to Fall fashion, she can't wait to show off some chic platform boots.

So you think you can dance choreographer Brian Friedman willingly admits that although he's been on several "worst dressed" lists, he's very comfortable with his "eclectic, boundless and risky" style.

The Hills' Lo Bosworth.

The Bachelor Pad's Tenley & Kiptyn

8 minutes until Showtime...

Avid APLA Supporter, La Toya Jackson who took up the cause after the death of her brother Michael (who aslo supported the organization), kicked off the show.

The event celebrated 25years of Tommy Hilfiger.




The Runway Show…

For a sneak peek of what it took to put this show together, click here

Images courtesy of Fitz Carlile Photography ( & Apple and Cheese Photography (


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