Supermodel Gisele Bündchen stuns as newest face of iconic Chanel N°5 fragrance
Posted on October 20 2014
Marilyn Monroe, Catherine Deneuve, Carole Bouquet and Nicole Kidman –just a few iconic women that have held the title of the Chanel woman. Today, supermodel Gisele joins the ranks as the newest face of the brand’s iconic perfume. CHANEL N°5, the world’s most famous fragrance, was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity. N°5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel, thus a legend was born with the name CHANEL N°5.
To celebrate a new era of N°5, the brand premiered “The One That I Want,” a film produced, conceived, and directed by auteur filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with production design by Oscar-winner Catherine Martin, and featuring Supermodel Bündchen.
The film tells the story of a woman who struggles to find space for everything – herself, family, career, and love. In short, the CHANEL N°5 woman is today’s modern woman. It’s a story that resonates albeit quite fantastical with soft lights, Chanel surf boards and wetsuits, gorgeous men , gorgeous children and a haunting and dramatic cover of “You’re the One That I Want” by Lo-Fang. That been said, we’ll still take that fantasy.
Behind the scenes: The Costume Design