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This week in fashion events: Smart shopping with Stacy London + Puma brings ‘riddim and run’ to Hollywood

Posted on October 15 2011

Stacy London will change the way you shop…

Stacy London Presents The Westfield Style Tour Coming To Westfield Topanga

Who: Stacy London, the host of TLC’s style hit “What Not to Wear.”
What: In addition to her hosting duties, Stacy is the editor-in-chief of Westfield’s new magazine, Westfield Style and the ambassador of Westfield’s Style Tour. Join Stacy on the Westfield Fashion Stage as she interviews Fashion and Beauty experts, shares video from the making of Westfield Style Magazine and shows the latest Fall trends on fifteen real-women models. She’ll also be providing Fashion tips and tricks for the Fall season.

Westfield Style Magazine

When: Saturday, October 15th 2011
Where: Westfield Topanga
Notables: I met up with Stacy earlier in the week to discuss current trends, staying comfortable in heels and style for the real woman.

On the Westfield Style Magazine…
The style expert views the bi-annual publication as a “Magual” – a combination of a magazine and a manual. The “Magual’s” focus is on smart shopping. It’s not only an opportunity to take advantage of having the retailers and brands that you love in one spot but you’re also shown how you can mix and match and put together different looks at different price points. Her goal is to take the fear out of fashion and inspire confidence when it comes to one’s personal style.

On her secret to always staying comfy in heels…
Stacy swears by Dr. Scholl’s ball of foot cushions.

On trends that are here to stay…
Stacy is a big fan of the lady like pieces inspired by the 50s and 60s that have filled the runways for the past few seasons.

The third annual Westfield Style Tour is produced in association with IMG — producers of New York’s Mercedes-Benz Fashion Week. Shoppers will get to meet and work with top industry stylists from Style for Hire, selected and trained by Stacy herself.

Puma brings Riddim + Run to Hollywood…

Puma presents Riddim + Run benefiting Souls 4 Souls held at Siren Studios

Who: Athletes and Stars like Chris Evans (Captain America), Sarah Hyland (Modern Family), Jamie Foxx, Cee Lo Green and singer, Kelis stepped out at Siren Studios to celebrate, Puma style.

Actor Chris Evans (L) and VP Marketing for PUMA North America Tara McRae attend Puma presents Riddim + Run benefiting Souls 4 Souls

Actress Sarah Hyland (L) and Matt Prokop attend Puma presents Riddim + Run benefiting Souls 4 Souls

President & General Manager of Puma North America Inc. Jay Piccola (L) and actor Jamie Foxx attend Puma presents Riddim + Run benefiting Souls 4 Souls

Singer Kelis (L) and DJ Rashida attend Puma presents Riddim + Run benefiting Souls 4 Souls

Singer Cee Lo Green (L) and VP Marketing for PUMA North America Tara McRae attend Puma presents Riddim + Run benefiting Souls 4 Souls

What: Puma presents Riddim + Run benefiting Souls 4 Souls
Where: Siren Studios, Hollywood
When: Wednesday, October 12th 2011
Notables: While yummy plantains, meat pies, chicken skewers, shaved ice and coconut infused drinks kept guests munching outside, a special performance by Diplo and DJ set by Josh Madden kept the dance floor packed and moving. The event benefited Souls 4 Souls. Guests were asked to bring along gently worn shoes to be donated to the charity.

DJ Diplo spins at Puma presents Riddim + Run benefiting Souls 4 Souls

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